After Tumblr announced its new content policy, commentators quickly took to Twitter to point out that the site was likely shooting itself in the foot that, despite the company’s conviction that porn was a bug, and not a feature, of the platform, actual users knew better. And as Twitter has shifted its interface to become longer form and friendlier to images and video, and Facebook has been encouraging it users to join groups, weird memes and accounts that might once have been only found on Tumblr have started cropping on both, chipping away at Tumblr’s unique sensibility.Īs the site cleans up its supposedly loose ends to become safer and more corporate-friendly, it’s difficult to see why anyone would use it going forward. Unlike competing social media giants like Twitter and Facebook, Tumblr never attracted enough of an audience to establish itself as a formidable presence or a dominant method of media and communication.
For instance, Patreon - like Tumblr - benefited from and then abandoned sex-focused creators with a rise in anti-porn and anti-sex work legislation like the UK’s pending porn blocker, it’s likely that more and more web companies will come to the conclusion that the cost of doing business with adult creators is far too high to be worthwhile.īut as on trend as this move might be, it still feels like the end of an era - and, potentially, the end of Tumblr itself. As internet use has gone from being a niche interest to an integral aspect of most people’s daily lives, the web has become vastly less friendly to the very kind of content that initially drove its growth. After shuttering their directory of adult sites, the Tumblr team went on to hide porn results from search and tag pages in 2013 earlier this year, a porn filtering “Safe Mode” became the default way to access the site.Īnd, Tumblr is hardly alone in this trend. It’s hard to feel much shock at Tumblr’s decision to show porn the door: Despite its early embrace of adult content, the site has been edging towards a more conservative attitude towards sex and porn for quite some time now.
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